Franky may not know the difference between an FPGA, an ASIC, and a structured ASIC. But you are making the situation even worse. A blanket "this is ridiculous" or "this is beyond absurd" is not a response. Either do some PR or STFU.
I'm not sure Inaba does either to be honest:
Ok, lets deconstruct this a minute. BFL has stated that our chip is a custom ASIC, end of story. That's what it is. bASIC is a Cell Based ASIC, which is another name for a sASIC for all intents and purposes. So we have a parity there; we've both stated what our chip is.
Cell based ASICs are not "another name for a sASIC"; they're basically what most non-technical people would think of as a "fully custom" ASIC. Very few modern digital ASICs are actually full custom designs because they're so much more expensive to design and don't give that much performance improvement.