Offering End Date will still be 8/24/15 at 1PM EDT.
I still feel a bit out of my depth here, but pushing the end date back by a couple of weeks may not boost buyer confidence as much as one might expect.
Also, incrementally raising the price was done to ...


Price is tied to USD:
Offering Price: $0.55 per Unit, in BTC - Pricing will be adjusted as needed during Offering Period due to USD/BTC fluctuation
As for the date change - I'd guess it's selling much slower than expected. No chance of selling it out at the current pace even with the extended deadline.