Gold as an investment object, has "investment value", which is separate from it's intrinsic value, and its definitely overhyped.
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Gold will be only an overhyped instrument for gold bugs, and for central banks storage (who obviously dont know anything about the economy, otherwise wouldn't ruin it)
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Opportunists already know this. Gold is a sinking ship on the long term.
You have to understand that there are economies where the national currency is devalued at a rate that makes gold a much better prospect than holding the national currency for the long-term. India has a tradition of gold-buying and, not only that, but they actually consider gold as money and fiat as something useless to be dumped to get gold.
Some western economies with strong currencies do not see the issue of gold in the same light, but, then again, western economies are not suffering from rampant inflation or rampant currency devaluation etc.
In the end of the day, gold is priced by fiat. And if fiat money supply is increasing rapidly, then the ratio of fiat supply:gold supply favors an increase in the price of gold. So it's not a foregone conclusion that gold is a sinking ship etc etc. In fact, maths point to the exact opposite happening as fiat supplies increase.
The fact that gold/silver prices are suppressed by virtual supply, is one more element we have to consider. If one man can make a campaign like "crash jp morgan, buy silver" and take silver from <10$ to 50$ for the lolz, then that doesn't really provide much confidence for the fiat scam.