Well apple doesn't see it that way and I think Microsoft "thinks" they can make more money if they don't view it that way either but what it will do is push everyone away to a new competitor.
Agreed. It was everyone acceptance of a walled garden that prompted this move. Apple always had a smaller market share but it was Google and Sony that made the software as a service model acceptable for operating systems.
Linux needs to come into the 21st century and put these guys to sleep once and for all.