The submission was rising for a while but it recently took a turn for the worse. We might need a compelling visual explanation of the proposal to plant the seed of the idea in the community's head.
You are probably right: Except for a few who immediately understand it and are enthusiastic, it seems to invoke an 'odd feeling' for many so we have to sell this better. There might, of course, also be many legitimate concerns, but I want to try to get more than a 'no reaction' to this, eventually
More visuals are a great idea, though I think we still need to ponder about this and figure out how to do that exactly.