NXT's biggest issue is marketing, and that shitty logo.
Ethereum had the better marketing, and had the bucks behind it. *shrugs shoulders*.
Ethereum had lots of known players with lots of connections. NXT had/has lots of anon's with few connections. That is part of the problem with being anon.
nxt is taking more of the organic approach since there is no foundation or company behind it that's really pushing it forward. i guess you can look at it as it taking the approach of how the internet was back in the early days.
build it and people will just come.