I read something about how it functions as more than just a Farmville clone with retro graphics... I apologize for not giving it more time because I really respect you getting something like this started.  I will mention it on my podcast when I launch record the initial episode this week. 
 
I also heard it will enable me to buy/sell actual products through virtual storefronts?  Is that a launch feature or something planned down the road? 
 
Is there a concise fact/hype sheet you can refer me to so I can better understand your project?