Before anyone gets too excited over this development I would wait until you know what the die size is and the operating frequency at quoted power consumption.
I am surprised that they say that full custom poses a higher 'risk' - that's only true for very complex chips like cpu's, not for the very simple (and I mean very simple) functions found in SHA256.
Good luck to them though, anything that puts a spanner in the works of KNC or 21 has to be welcomed.