I guess the real question would be why people are allowed to "trade" during an ICO? Having them exist simultaneously seems counter-productive. If you're trying to establish a floor and keep price at a certain level, why even allow shareholders to place sell orders? Especially when that will only delay the completion of the ICO?
The majority of shareholders have a 12 month hold on their shares due to their higher investment level therefore this stops them from being able to trade them on the exchange or anywhere.
There are a few that don't have this tie in and they are the ones that are free to trade their shares as they wish. This means that most of the shareholders have to sit on their shares and therefore it will not delay the completion of the ICO.
Plus the launch of our new marketing products will help to speed the ICO completion up as well.
Hope that helps
Simon