It's a great idea. I spoke to the guys there a couple months ago and they said that they get a lot of people on the street randomly coming in out of curiosity. It's a pretty busy area so they get a lot of visibility. And for many people who only have a vague idea of what Bitcoin is from the odd article they might of skimmed over, it's a way to talk to someone face to face.

They've also done a good job of PR with some of the local businesses. You'll have pizza places, restaurants, groceries and cornershops nearby who all accept Bitcoin. The people at the Embassy provide for a regular customer base who prefer to spend bitcoin and therefore create incentive for the businesses.