Why don't you start your own site, invest your own money and time, and then you can see how much you like it for people to tell you how they think you should run your game.
I think you mean, "Why don't you copy Erik's site, piggyback off his investment, and then mislead players so that they use you instead of him because there's no other distinguishing feature."

BTCDice is NOT satoshidice
In this, at least, you're correct
