I don't think people will soon realize it is smart to have pieces of Bitcoin if the price continues to be so volatile. Huge price fluctuations scare most people, and major dips like the flash crash the other night results in investors and average consumers putting their money elsewhere. BTC has to not only overcome the stigma attached to it as a "black market currency", it also has to overcome the notion that it is the 21st century tulip mania. I tried to convince a friend for months to get into BTC- sent him some links and even gave him a book. He read up on it... I went to buy silver from him the other day and when I offered to pay in BTC he told me to "keep those koopa coins". I think it will take some serious convincing to show people BTC can retain value long-term.