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Strange.... I do 90% of my shoping online and has never seen a merchant accepting bitcoins. Might be because i never search for merchants who accept them but search for those who give me the best deals.
Fact is that you are lucky to even hear about bitcoin if you dont search for it. It is almost never in the news and not talked about among people. Only once this year i have seen an news article about bitcoin and it was only about the blockchain and not the currency.
Bitcoin is kept alive by a small number of people who think bitcoin is much larger than it is. At the moment it is just a beta test of the blockchain tech. Nothing else.
you are correct in implying 99,99% merchants do not have any incentives as to accept bitcoin as it is now.
why? because it is still considered an investment. not money.
regular sheeples are just not ready to use their smartphones to pay for anything. they are highly and
rightfully scared that it would be a tool for tracking them even more, tax them and all the horrible things tptb wants to inforce for the future.
anyhow, the question is would you give up bitcoin's potential to overtake any quoted regular investment in terms of pricing, just for merchants to deal with a dollar/euro/yuan like *stable*currency?
how could it reach new ath if people just keep spending them? this is nonsens, i repeat, you can think of bitcoin as either an investment, that you hold for its trustles-ness, its term-deflation-ness, it's safe-haven-ness from all the banksters and their financial pile of shit, or something that you want to transact with on a daily basis.. but then it will never have a great valuation, and chances are it would not even stabilize, because i'd argue it will just sink as a vulgar internet token. ~altcoin like.