Oh it is sort of like Amway but anyone can buy direct, no MLM pyramid.
Ah okay I thought I was a crypto-currency. Now I understand you guys are into marketing schemes instead. Good luck.
Its not MLM (which you said), its single level referral. Its very similar to what coinbase is currently doing.
Imo, its a good thing that there is now a hook for Bitshares to try and get marketers involved, because in the past they sucked at marketing. If this coin can get some decent marketing and user growth going as a result of this, then it can succeed. Also if the new 2.0 client has good usability and doesn't die or hog all resources like the old one did on my computer.