You maybe want to sell the idea of buying FairCoin and CoopShares investments.  As an alternative to buying a lottery ticket selling it as a micro investment idea could work well.  A lot of people are scared of investing in things unless they know it really well or all their peers do.  So if you sell it as the idea of maybe just micro investing.  And getting people to only buy/invest as much as they would spend on a lottery ticket once a week/month say.  Then I'm sure a lot more people will feel a lot more comfortable with the idea.  As they're really not sure if FairCoop will go on to do really well.  So if you sell the idea of only investing as much as they'd usually waste on a lottery ticket once a week/month.  Then they'd feel a lot more comfortable about it.  Instead of selling lottery tickets you could sell Electrum seed wallets for example.