You think they can keep the price up for a year....

I don`t think so
They won't - since everybody knows that the current price is not realistic. Ether is just fuel for the platform - but the engines have yet to be build.
Ethereum is a platform, not a currency.
SHIFT thinks they are a currency and wants to piggy back on the speculation around Ethereum - but find-and-replacing in Ethereum code:
- "ethereum" for "shiftcurrency"
- "go-ethereum" for "shift"
- "eth" for "shf"
- ... and so on.
And with SHIFT giving themselves 250k coins at genesis block (pre-mine?) without doing any new coding whatsoever... really?
I want to address this question. It is true, there are some string replacements (or rebranding is we call it). The most of it is actually not done. The hard part was to understand how this all was tied together. I can assure you, the amount spent in the source code is more than just a, sed -i 's/eth/shf/g' thing. This is not bitcoin anymore, this is new thinking. Totally different, and you must understand it else you can not do any develop.
The wallet is in house coded by Almindor, a great dev, you can google Ale Katona. You will soon start see development when we have catched up with all that happened. This is have been a hobby project all from the start.
We do not expect anything. We continue because we like the challange and its fun

Kind regards