Actually you are quite wrong, and honestly I cant blame you because (I assume? If I am wrong please let me know) you arent involved with Litecoin that much. Adamantly its always in the same breath as Litecoin, but we get scrutinized by banks and governments almost as much as Bitcoin. Perfect example can be seen here where the HM treasury specifically references Litecoin.
https://www.gov.uk/government/news/bitcoin-litecoin-how-could-digital-currencies-revolutionise-the-way-we-payBanks are also asking if someone is involved in Bitcoin OR Litecoin. I'm not going to search the whole internet for examples, but hopefully this shows that there is increased attention and scrutinization beyond your assumptions.
Er, where is Litecoin's - Circle, Coinbase, Bitpay, GBTC, ETN, ATMs, merchant acceptance, Factom and on and on.
A few mentions hither and thither does not make heat.
Litecoin could easily plug into all the above services. There's a certain other coin that inspired people to make them all possible.