Promotion campaigns.... will you people stop trying to turn Bitcoin into a startup ?
Bitcoin as a consumer retail product is currently incapable of competing with traditional alternatives and it will remain so for a couple of years.
Stop trying to sell regular joes onto Bitcoin it will never work. They really don't care and they are very happy with their fiat.
then the only hope to turn average joe to bitcoin, is waiting in the fiat collapse, i'm sure there is something around other than the hope route
primarily you do not need to export all people from fiat to bitcoin, but you need to catch the interest of the most influent, the minus ones will follow
secondarily bitcoin can aim at being a simply good and effective, alternative, for those who hate fiat, which i'm sure will grow in number