Why are coin announcements so special that they do need pics?
Because they have to look good. It is the first impression that people have of the coin. We did all this hard design work for nothing now. The good have to suffer for the bad.
Lots of coins (most?) have more work into their design than in the coin itself. Wrapping a piece of crap in gold doesn't change the nature of the crap inside.
I agree, but that is not always the case.