....
We shouldn't focus so much on the price. We need to focus on doing what is the best thing.
So 1st go with smart contracts / asset exchange / decentralized maket places / mobile wallets so go road map
pickup some company to work with and rest will come. Good coins don't need much marketing.
For me NEM is not a coin, but a platform to be used by dapps.
So it looks like this atm and yes it definitely needs applications to fill up the gaps.

Yes, certainly meant to be like that. Not many realise or understand that though.