MIT-style licensing is the only way to ensure widespread adoption. Companies won't touch GPLed software.
I dont have any problem with MIT license, but there are a lot of companies that are using and developing GPL software. Saying that companies dont like GPL is not true.
The GPL is the same as any other commercial license. Any company can license a GPL'd software just the same as they would license any other software: by contacting the developer and arranging for a commercial license.
The GPL just adds the EXTRA benefit that you can also use it for free, as long as your code is ALSO open source.
So any company that has a problem with GPL, must have a problem with ALL commercial licenses as well, and thus they are stuck using ONLY software under the MIT or Apache license. Presumably such a company doesn't run Mac or Windows in-house.