They never talked about exchanges on day one, but a coordinated listing within a month of launch.

Here's what the update to crowdsale buyers said:

3. Exchanges

During the beta, NeuCoin will be able to share its source code and client downloads with various exchanges to allow them to prepare for listing NeuCoin. Our goal is to be listed on at least 2 to 3 exchanges within one month of launch and many more over the coming year.