These guys seriously think they can meander their way through the regulatory landscape? It's obvious that as soon as they piss off the BATF for whatever reason, they will go to jail on some charge. I'm sure there are plenty of regulations to nail them on. They are in a legal grey area alright. That legal gray area is going to get them 4 gray walls and some bars pretty soon.
They should have set up their site behind TOR and they should not have revealed their identities.