Why dont people behave in more environmentally friendly ways? New research presents one uncomfortable answer: They dont want to be associated with environmentalists.
Your research is wrong, plenty of people enjoy the company of environmentalists and/or feminists (as long as they're not trying to love or castrate me!)
According to some research plenty of people die of aspirin allergy every year. I enjoy the company of people not allergic to aspirin every day. I have never met anyone allergic to aspirin... How do I know the study saying plenty of people are dying from aspirin allergy every year is true?

Argumentum Ad Populum. Fallacy of anecdotal evidence.