The client doesn't matter. Consumers will never download a client. Never, ever, ever. The standard qt client is for pro miners only - and completely irrelevant for normal users.
I don't agree. Many users and especially security sensitive users and users possessing a big amount of funds favor local wallets. That's just a fact.
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It's all about the online wallet. - and giving consumers a nice, simple web interface to do their mining. Drop and drag, click and done.
That's certainly a must, but as I said late-comer.
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Here's a screenshot of the beta growth accounts. I think it's pretty sweet, might even say "beautiful and grandma-friendly."
As for the web wallet, I already stated it looks nice and feels easy enough, but as I also said, there are many nice looking and grandma friendly web wallets.