EFL has thrown out all my thoughts of what will make money out the window. You just need 3 ingredients for financial success.

1. A few people own most the coins with at least one being able to bankroll it with enough funds.
2. Wait until PoW phase is almost over before starting to pump the coin as the price can be easily manipulated.
3. Start marketing the coin when the PoW phase is almost ended so the only ones dumping is the less then 5 people who own majority of the coins.

I am onboard this train to making money even if the Ponzi isn't intentional it's exactly what it will end up being.