Preorder+an electronic display for a bitcoin miner, seriously?
Not disputing the scam allegation, but those specific points you note aren't entirely unheard of. Prospero X1 and X3 were also limited pre-order and used small tablets for their displays. Same with the BFL (hehe) Bitforce 500 and I vaguely recall some other model. When they're double-digit cost out of China, it's a slick addition to any miner.