They don't even know. Their own CEO said something to the effect that they want people to figure out on their own what to do with it.

I also find the pricing incredibly stupid. If they want to encourage people to invent and create an entire industry of they-don't-even-know-what using their chips, they should be selling it at cost or less. Why erect barriers to creative inventors with a high price point?

The only thing that really makes sense to me is what someone suggested earlier: There was a hard deadline to ship something (as a financing term or other contractual obligation) and this product is intended to satisfy that obligation, and not do much else.