Drop the chip, embed the design in SoCs and were talking fractions of a penny.
Good, when they get there I might be interested.
For now, how about drop the chip (and $400 clunker) and let people download an SDK instead.
The alternative to an Altair 8080 was to design and build you own computer at great difficulty without a kit, or not have a computer at all.
The alternative to this $400 clunker is to build essentially the same thing (or better) using readily available parts in an hour or two of setup time, for less money.
The goal of the whole thing is to bootstrap the payment flow with easy access to satoshis so developers who don't want to bother with buying bitcoins can tinker with the thing.