There is no reason why businesses shouldn't benefit from larger block sizes, unless of course people are conscious enough not to use those businesses that are trying to put them out of the game. In the case above, they likely over-projected in their business plans somewhere.

Huh?
If no-one is using Bitcoin to pay for things then how on earth are these business benefiting from larger block sizes?
"MASS ADOPTION" fantasies.
A lot of people here want mass adoption because they are selfish and they want to make some quick money, they don't really care about Bitcoin.
Bitcoin is useless if nobody can use it.
That'd be true if nobody could use it. Yet everyone can

On the other hand it is not useless because it cannot settle your frappucino transaction on its blockchain, that's just pure ignorance but of course we are well used to that coming from you.