The marketing attached to this coin gives me a feeling that the super-majority of the budget was spent on ads instead of actual product development. Think of when the coin was announced and their major services aren't even fully launched yet.
Yes, I believe that they lose money. They maybe made a little profit with the ICO, but it seems that they like it to think big, and most likely they use money the same way. Paid for advertising, paid for articles, paid for design, maybe they even paid salaries for 1 1/2 years of development. And now they try to sell sand in the desert but nearly nobody wants it.
It's really an arrogant behavior and very naive to believe that some big names and money-backing would be enough that people would buy 100 Mio and they stake 80 new millions of that dust in just a few days.
Total supply right now: 3,080,934,921
Top 100: 3,074,747,207 ---------------> 99.8 %
....just about 6 Mio are not in the Top 100... and in 2 days they'll have staked the ICO.
Funny is also: If they would be successful with distributing coins, if there would be a great demand and user-growth and there would be 1 billion (just for example) on the free market, that also would stake with compound interest. Nobody would need to buy anything from them. The team would stake their billions with compound interest and the public would stake what is on the free market with compound interest, and that would be enough to make it worthless.
We are about 7 billion people on this planet, but with that economic design they have to export it to other galaxies...
Hopefully they will give away some more real money to make PR for this. Obviously they have enough BTC and Dollars and it's good to distribute real money.