Exactly my first thought.

They have these blanket denials, forgetting that

a) Coinfire has been proven right in this space many times, and

b) there are leaked emails that include proposed business dealings between Josh Garza and Marshall Long while Long was working as a C-level for Cryptsy.

If they were going to lie, a better approach would have been to make Long the fall guy. Trying to Marion Jones the article is a poor approach given that there is clear evidence of an association.