Looking at the 1d charts, I see a bubble from ~230 to ~290 that started when many bitcoiners believed that the Greek would rush to bitcoin as a way to escape devaluation / confiscation / currency controls / etc. That bubble neatly and completely deflated, bringing the price back to ~230, when the crisis got resolved and it became clear that the Greek wanted euros, not bitcoins.
The Greek 'crisis' was only delayed once more. What's now imminent is infinitely bigger. And considering that there are no safe places left for who has not the means for pro asset protection, and that no one can go anywhere with significant amount of precious metals given the ubiquitous metal detectors, not to speak about the incoming war on cash, and the last bailin regulations in europe (where depositors became bank savers of last instance), I see a nice expanding market niche for BTC.
And if it takes 20 bucks for a tx, so be it. How much does Western Union or banks take for international wires with no privacy at all and questionable safety?