Put yourself in the shoes of someone who doesn't already hold coins (99.99999999% of the population.) Do you still think making a Bitcoin payment is easier?
False. I hold bitcoins, and I am more than 0.00000001% of the world population.
Edit: I just realized I have sold or given away bitcoins to 0.005% of the population of my own country, and that is probably just a small part of the coin holding population of my country.