It's the whole proposition of understanding what cryptocurrency is, grasping the concept of the blockchain and mining and then downloading a client and staking and all that - it's just not something that any mainstream consumer will ever do. That's not the way more mainstream users will come onboard, it just isn't.
I am not talking about tech details, this really is for just a few, like it always was. There are clients that offer great simplicity for inexperienced users - and I would prefer them 1000 times over a "Facebook wallet". What you are thinking is dangerous. You want to drag people to "like" a coin (any coin, this is not about this one in particular) for all the wrong reasons.
Despite what I believe for this one, you have to let time do its job and people will turn to cryptocurrencies on their own. There are so many advantages and, practically, no disadvantages in doing so.
Read a very simple article that states the facts in an excellent way:
http://cointelegraph.com/news/115020/people-are-just-too-stupid-to-use-bitcoin-right-nowPeople need to be educated and
choose cryptocurrencies over traditional "money" for litarally thousands of reasons
I certainly respect that point of view. Good articles, both of them. Important points. That said, I think that if a games and tipping oriented microcrypto like Neucoin were to get serious traction with mainstream users, that it wouldn't pose that kind of danger. On the contrary, I think that it would help to introduce the masses to the possibilities of cryptocurrency and benefit blockchain technology at large.