Hey XAPO! I think you've got a minor disaster in the making. I just saw your announcement of Xapo World, which looks pretty cool. Except that your pricing is going to drive a lot of people NUTS.
First, everyone knows what a bitcoin and a satoshi are. No one understands "bits". I had to look it up myself and mentally convert everything to make sense of the pricing on the site. But that pales in comparison to the second problem:
You are using a period instead of a comma in all your "bits" prices. Now, maybe I'm wrong and you are selling Grand Theft Auto for less than two US pennies. But it seems rather more likely that you are displaying to American customers all your pricing using the foreign convention of a period where Americans use commas. (i.e., the price of a typical new car in America is $30,000.00. Not $30.000, which Americans would interpret as thirty bucks.)
If I'm wrong in my interpretation and you really are selling all those games for a few pennies each, more power too you. But otherwise, you may want to fix or at least clarify this pronto.