Do you know why Linux hasn't superseded Windows, despite being a superior product? Because Linux is not easy, is not necessary for the average customer, and Linux does not inherently make them feel important or carry status with it. Monero can't afford to be Linux. You can get on the anti-Apple bandwagon all you want (I'll agree with you in many ways), but their marketing is the fuck on point.
Unfortunately though, I think a majority of people who are ever going to want to carry Monero is going to be either Computer geeks, investors, or people paranoid about their government. I'm the last two, but I agree.. it's all about marketing; and I think you can do a lot for XMR in the marketing field. But we really need to "Apple-ize" Monero.