Do you know why Linux hasn't superseded Windows, despite being a superior product? Because Linux is not easy, is not necessary for the average customer, and Linux does not inherently make them feel important or carry status with it. Monero can't afford to be Linux. You can get on the anti-Apple bandwagon all you want (I'll agree with you in many ways), but their marketing is the fuck on point.
I agree...
But the most important thing for a coin to succeed and to be adopted by all users and shops (on internet or real street store), is at first : to have a complete payment confirmation in less than 10 seconds, ideally 5. Until any coin includes this function, it's useless to speculate on it, because it will not be used in common all day payments tasks. That should be the first priority task for Monero devs (easy to say for me, I know, but I can barely understand and change some parameters in PHP or HTML code of a Wordpress install, so you see my level).
And you're right, Apple is evil shit
and Jobs was one of the last public Nazi hero adored by a huge group of blind fanatic people in a world-class sect. Whatever, back to Monero... Yes communication/marketing is very important. About this, Monero website should really do as https://bitcoin.org/en/choose-your-wallet page : teach clearly the people that there are Monero GUI wallets, even if not created by the team. Like Bitcoin : the most used wallets are not the "official one". You should really make that appear on website, plus updating the outdated links driving to the homepage of the GUI wallets.
http://monero.org/downloads/
https://getmonero.org/downloads/
and improve the design of
https://getmonero.org/home
https://getmonero.org/getting-started/choose
in sections Web wallet, Desktop wallets and Non GUI wallet...
I think Monero team dosn't need to create a GUI wallet, if there are good ones from outside...
But sadly, as with the VHS/Betamax case, or Windows/Linux analogy, it's not always the best technology that's chosen and adopted by the world... So, informing and educating people about the Monero product, in a simple and clear way, is also a priority, before speculation... See the "success" of Dash, even if far less good than Monero... Or even Shadowcash... whatever the real objectives behind these projects are...