Here's my thought; the next bubble won't really take off strong until after the history of the last bubble fades from memory enough. Developing fundamentals have to accumulate enough to blur the previous bubble into obscurity. We aren't there yet. The current developing fundamentals have a ways to go yet to mask the memory of the last bubble. New features and functions will attract new users only when they features and functions are "better" enough. Even then that won't be enough. The potential new users need to become aware. New investors won't remember the past performance directly; instead they will look at the charts which remain clearly visible for many years.
If you want Bitcoin to succeed then;
1) don't just sit there and wait for someone else to do the work
2) actively promote Bitcoin
3) avoid losing heart
If you want Bitcoin to fail then please go find something else to do.