^ agree Tempus. They were told, they wouldn't listen.
But then again, TibanneCat might have a point here.
Maybe their primary plan was never to get rich with the coins, but with a different scheme. Looking at the current survey coin disaster, it's possible that the main goal was to collect a big amount of matching cell-phone numbers, facebook accounts and email-addresses - should be worth a couple of bucks on the black market.
Because that's a pretty decent base for all kinds of social engineering attacks, identity theft, or the like. Maybe they also collect the passwords you enter when using the web-wallet. Think about all the users that tend to reuse passwords...
Neucon: Where lies and incompetence (and maybe even cyber crimes) go hand in hand.