Luke 14:26 If any man come to me, and hate not his father, and mother, and wife, and children, and brethren, and sisters, yea, and his own life also, he cannot be my disciple.
Sounds like a loving Jesus
He's talking about choosing to follow His teachings. We need to leave the earthly cares behind, and follow Him with all of our heart and care about what He wants us to do. It's for a situation like where you have to take the mark of the beast or die, your family is telling you to take it and taking it themselves. He wouldn't want you to do it just for the love of your family, versus following what the Holy Spirit is saying and staying away from it.