I'm a crypto newbie and discovered mastercoin recently, and learnt that it was the first crypto 2.0 project, and raised a ton of funds. What happened? why is mastercoin doing so poorly compared to the competition? I don't mean to sound rude, just genuinely interested in piecing together what happened. I appreciate people are probably still working to make mastercoin a success in the future, but something must have gone wrong somewhere in the early days to lose first mover advantage and all the ico funds.