A crowdfund can be configured to allow every potentially interested buyer to remove his offer to buy at any time.
Okay that is a somewhat unconventional definition. If no one commits to anything then I agree you are likely outside the definition.
But this is getting quite contrived in my view:
1. No commitment for funding.
2. No efforts post-sale by the developer to fix the damn thing if it breaks
3. No efforts by the developer to refine post sale (at least none that are important to success)
Maybe you can avoid problems with securities law, but in practical terms the project seems like a mess of other problems.