Thinking outside box I came up with dab.
It's a trending word right now.
It has been a trending phrase for me since the 1980s when I named WordUp, later Art-O-matic, later CoolPage. All were successful, but the last one the most so.
Dab means a very small amount of something. Who wants that? You are not communicating what anybody wants.
Zing? Yeah I want some of that. Vibe? Yeah I need more of that in this forum. Love? Hell yeah I want more of that. Dab? Sorry don't need any of that.
Try naming a social networking site Dabr instead of the very popular Viber and see how that works out. Actually I worked on Dabbler, which was a paint program, but in that context it is at least somewhat desireable (but I didn't pick the name and I didn't approve of it and it failed).