IMHO ... NxT setting itself up as a financial platform where people can be scammed with crypto-equities and assets is a foolish plan which only benefits short term grifters. Associating with these questionable assets will leave a longterm stain upon NxT and is a marketing nightmare.
But you are inconsistent, and the same can be applied to the internet. First websites setup could have been scams, and there are still scam websites out there.
You cannot eliminate scams, they will always be there. People just need to fucking learn to do their research before investing. Otherwise they will be scammed every minute of their lives.
It's not my fault that people are gullible idiots, but i dont want my currency to get fucked just because people are gullible idiots, they should man-up and start researching.
The key to NxT's success would be slow, organic growth and merchant and user acceptance by playing to its strengths with insuring that it grows steadily. NxT has a huge advantage over bitcoin with no inflation and extremely minimal security costs with PoS which may not be as secure but possibly might be "good enough". All it takes is the 20 top bagholders to stop dumping their coins and it would be trivial to have slow and sustained growth which would be more attractive than bitcoins volatile bubbles. Even with slow adoption this would be trivial to do because there is no inflation and PoW costs.
NXT's marketplace and community is not that big yet so there is no reason why merchants should adopt it.
Create a magnet in NXT ,with the new innovations, I personally think gambling is the one needed, and people will join.
After the userbase is big, you will have merchants adopting it.
Its a 3 step process you cant just skip them.