We are basing our entire start-up around IoT, which we've been working on in stealth for a year, as explained in OP this is what prompted us to develop IOTA. It is a necessary ingredient for the vision of IoT that our start-up is focused on. On top of this all of us will invest our personal funds into IOTA, so no we have a ton of incentive to make IOTA a success.
I've copied this from the IOTA thread. The competition is on. I hope our GadgetCoin will win the race.
I read the whitepaper for IOTA and......unless they have something up their sleeve we have little to worry about. It honestly looks like a scam to me.