It is more fair because it means it's entirely up for grabs to anyone. There is no coins arbitrarily set aside for the developers. If the community insist, please feel free to donate free iotas to us after the ico
So there won't even be any restrictions as to how many a person can buy and hold, I'm guessing.
Which leads to the question, how easy would it be for someone to buy 20% of the ICO and just play around with the market for the next coming months and manipulate it to gain more and more coins?