It is not at all clear there are "end users" for something like this for years to come. It will take a significant period of time to build a market with supporting devices, services, and a large enough population of users, all interacting with each other using the token as a tool to accomplish something else. So I doubt that anyone buying it now could be viewed as anything but a speculator (including long term investor).

That might be different for some other kind of token such as one backing assets in a game or even maybe decentralized storage. Something with actual ready-to-go uses. But that seems a bit off topic on this thread.