Well I doubt some of the exchanges or any sites will have a Halloween Promotion or Giveaways but with the current kick in price this is the best "promotion" that happen this season. 
The price is irrelevant if you hold you coin for long term. The price rise might make you feel excited. But you cannot sell. If you do, you might have to buy back at a higher price.
Price is irrelevant if you are long-term holder, I agree. But it's very nice to see Bitcoin price soaring upwards.
Also even for us long-term holders, we except one day that the price will increase, so sooner that day comes the better in my opinion!