The word "Bitcoin" has become tainted within culture. Bitcoin is commonly associated with things like Silk Road, MT Gox, ect..all sorts of scandals. So, when marketing bitcoin, people are now talking about "blockchains" and not "bitcoins"
Yeah, I can understand that. But many of these articles say that X bank wants to develop their own blockchain. That's what I don't get...how it would be secured. Plus, it's a central authority which defeats one of the primary purposes of Bitcoin. None of the articles has addressed that aspect either.